Incentivise sustainable performance with awards and recognition.

Reward the single most innovative new sustainability solution, material or design feature at each show. Make this a legacy initiative and encourage the recipients to share so they encourage others to do the same.

Best Stand initiative now becomes Most Sustainable Stand or Lowest carbon footprint/m2 for stands larger than 50m2

However, we need to find a way to accurately measure the carbon footprint of stands, currently there are elements that aren't measurable because the data doesn't exist.